eCommerce, Digitalization, Innovation

We combine entrepreneurial execution & technological capabilities with a profound agile spirit to drive the vision of reshaping business models, products & services in the automotive aftermarket. We have a sustainable, stable and long-term investor in HELLA KGaA Hueck & Co. that supports us with our strategy.


That’s us

Headquartered in the heart of Berlin we are driving the digitalization process of the automotive industry while constantly concentrating on innovative approaches and sustainable state of the art solutions for B2B, B2C & B2B2C.

In our Berlin office we have established an international innovation team with relevant business development, product management and software development expertise.

From our Warsaw office we operate a team of experts focused on the operational execution, marketing and category management of our eCommerce solutions.

Being already the market leader in Poland with 8 different eCommerce brands we established our second operating eCommerce solution in Sweden. And this is just the beginning of our journey.

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We are hiring!

We’re on a mission to ease the way for transparency, knowledge and tools in the automotive aftermarket — join our international team full of visionaries, makers, doers, designers, geeks and developers.

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We offer 360 degree digital solutions and support for every stage of the automotive aftermarket value chain. Ultimately, our mission is to simply end consumer experience.

We combine more than 100 years of experience in the automotive market with profound knowledge of software development and product management.
We always concentrate on delivering working a software fast to market. We concentrate on doing the right things first.
User Experience
Customers are always right, that’s why we put them first. All digital solutions are rooted in a user-centered approach to maximize the experience for all market players.
We strive for digital sustainable solutions with a potential to change markets and processes on B2C & B2B side profoundly.
eCommerce Solutions
Yearly generated sessions

How we approach things

With an iterative approach we focus on building the right things. Early failing and learning is our day-to-day business.
We set individuals and interactions over processes and tools, working software over comprehensive documentation whilst responding to change on a daily basis rather than following a plan.
Metric driven
Objectives and key results (OKR) is what validates our doing not only on product level but also on employee side.
Our ambition is not to follow a plan. Our work is much more rooted in the curiosity for solving problems through innovative and out of the box approaches.

Contact Us

Feel free to contact us anytime. We promise to respond to your request within 24 hours. Be it a question about our company, business opportunities or current job openings – do not hesitate to ask. We will find the right contact person for you.

Wilmersdorfer Straße 115-116 | 10627 Berlin
info (at)
+49 30 555 788 40

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